National School Breakfast Week March 8-12, 2021




It’s here! National School Breakfast Week—March 8-12, 2021! The #NSBW21 theme is "Score Big with School Breakfast," a fun way to show students, parents and stakeholders all the ways that your school breakfast program is a winner!


A healthy school breakfast helps ensure students’ academic success in school so they can “score big” and reach their goals.


In these uncertain times busy weekday mornings make it even more of a challenge for many families to find time for a healthy breakfast, so it is a great time to try school breakfast! Schools across the country will find ways to safely celebrate NSBW in 2021 with special menu items, events and fun activities designed for all students—whether they are learning at home or in school. NSBW is the perfect time to bring attention to your current breakfast program and educate parents on the options available.


Eating breakfast has shown to do the following in studies:


  • Reach higher levels of achievement in reading and math

  • Score higher on standardized tests

  • Have better concentration and memory

  • Be more alert and maintain a healthy weight


Recognizing NSBW in your district or in your cafeteria helps you:


  • Increase student participation

  • Spread the message to parents that you’re serving healthy breakfasts

  • Earn media coverage from local papers, TV stations, and bloggers

  • Connect with teachers and administrators to spread the word that school breakfasts are healthy and integral to student learning


You can celebrate National School Breakfast Week anytime The week before, or the week after—it’s up to you!


Click here for more information and/or to get Marketing & PR Resources!

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