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National School Lunch Week 2019

About NSLW

The National School Lunch Program (NSLP) serves more than 30 million children every school day. President John F. Kennedy created National School Lunch Week (NSLW) in 1962 to promote the importance of a healthy school lunch in a child’s life and the impact it has inside and outside of the classroom.

During this annual weeklong celebration, SNA members and students round the country celebrate in their cafeterias, schools and districts with special menus, events, student activities and more.

The 2019 NSLW takes place October 14-18th. The theme is “SchoolLunch: What’s on Your Playlist” which spotlights how today’s school cafeterias are serving up the menu items that kids want to eat, with increased choice and customization. SNA’s #NSLW19 campaign offers a full “playlist” of tools and resources, including social media tips, to help you promote your program to students, parents and the local community.

“School Lunch: What’s on Your Playlist?” Campaign Goals

  • Promote healthy menus and increase school lunch participation

  • Raise awareness with parents, administrators, and media about the importance of school meals and the role played by school nutrition professionals

  • Expand the market—online and off—with campaign-themed social media tools and marketing/PR materials.

Why participate in NSLW?

Recognizing NSLW in your school and district helps you:

  • Increase student participation

  • Spread the message to parents that you’re serving healthy, delicious lunch at school

  • Earn media coverage from local papers, TV stations and bloggers

  • Connect with teachers and administrators at your school or in your district to spread the word that school meals are healthy and delicious

Get more information, marketing & PR materials, and a toolkit here:

At School Food and Wellness Group, we support nutrition education and serving students delicious and nutritious meals. Contact us today to see how we can help you take your meal program to the next level!

Adapted from

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